What is FOUND

Build the business. And the life that goes with it.

An entrepreneur group for owners who want real strategy and real numbers behind the business, and the same care put into their health, their relationships, their headspace and the life they're building toward. Five words hold it together.

The five

Five words. The standard the room holds itself to, in business and in life.

Focus is what matters. Ownership is who's responsible. Uncomfortable is what growth costs. Navigate is how you get there. Discipline is how you stay the course. They apply to the numbers the same way they apply to everything the numbers are for.

F
01
What matters

Focus

Get clear on what actually matters this year, in the numbers and in the life behind them. Not what should, not what looks good. Cut through the noise and decide where your attention and energy belong.

O
02
Who's responsible

Ownership

Where you are is your call, and so is where you go next. Own the choices that got you here and the ones that get you out. Circumstances are real. Excuses are optional. The room doesn't accept them.

U
03
What growth requires

Uncomfortable

Growth costs something. Hard conversations, saying the thing you've been avoiding out loud, letting someone point at a blind spot you'd rather not look at. If it's comfortable, it probably isn't working.

N
04
How you get there

Navigate

Build the actual path from where you are to where you want to be. A written plan, real numbers behind it, a forecast you check against what happened. Then adapt when reality disagrees with the plan, and course-correct without drama.

D
05
How you stay the course

Discipline

Follow through. Keep the promises you make to yourself and to the room. Keep doing what matters after the motivation has worn off, because it will, and that's when it counts.

Who's behind it

Three of us. We're in it with you.

We each bring something different, and we're doing the work alongside you: our own plans, our own numbers, our own commitments on the table. Matt leads the strategic planning. Mike leads the Life Built on Purpose plan. Shane brings the lived experience and the follow-up. More about the three of us.

01

Matt

Strategy · Operator

Business strategy and the operator's view. Matt leads the planning itself: the numbers, the assumptions, the ninety-day priorities, and he's run his own company on that system for years. He's also spent that time working out how to hold real business ambition and family life together, rather than trading one for the other.

02

Mike

Life Built on Purpose

Mike leads the life half of the plan. A Registered Clinical Counsellor and founder of Gratus Health, he brings the framework: your health, your relationships, the thinking that gets in the way, what's already working, and the life you're building toward. Accurate accounting, not positive thinking.

03

Shane

Lived experience · Accountability

The one who has lived it. Shane built a business the hard way and knows what it costs when the business gets everything and the rest of life gets what's left. Straight talk, real support, and the follow-up: every other week, did you do what you said. Matt brings the plan, Mike brings the framework, Shane makes sure both get lived.

What we plan for

The business first. Then everything the business is for.

One plan, two halves. The strategic plan covers the business: vision, values, the numbers, the bets and the next ninety days. The Life Built on Purpose plan covers everything the business is for. That second half is what makes FOUND different, and it gets the same seriousness as the first.

01
Health and self-care
02
Relationships and family
03
Mindset: what gets in the way
04
Gratitude: what's already working
05
Purpose: the life ten years out
06
How the business supports all of it
Where it starts

Sound like the room
you've been missing?

It starts with an application, then a conversation. Not a pitch. Tell us who you are and one of us will reach out.

Apply to join